*All orders have shipped. Merchandise 7X may return in November*
In 1886, Atlanta Pharmacist John Pemberton, a veteran who emerged from the Civil War with a morphine addiction, created a tonic designed to help cure his ailment. He began selling it in Georgia pharmacies, and the beverage would eventually become the world's best-selling soft drink - the formula remaining a closely guarded secret for 125 years.
In 2011, producers of the radio program This American Life discovered an article on the history of the soft drink in an old copy of the Atlanta Journal-Constitution, Pemberton’s hometown newspaper. Published in 1979, the article received little attention at the time, but the producers noticed that the photo used to illustrate the story was a hand-written copy of the original recipe, jotted down by a close friend of Pemberton's in a leather-bound recipe book.
The photographed notebook page showed the ingredients and proportions for a secret ingredient, known as 'Merchandise 7X' - a combination of essential oils designed to give the soft drink it's unique taste.
- Orange oil 20 drops
- Lemon oil 30 drops
- Nutmeg oil 10 drops
- Coriander 5 drops
- Neroli 10 drops
- Cinnamon 10 drops
Whether or not Pemberton's original formula has been changed is unknown, however a 2015 study identified 58 aroma compounds in common colas, confirming compounds corresponding to cinnamon, vanilla, nutmeg, orange and lemon essential oils.
Blended with vanilla extract (another ingredient in the recipe), this is John Pemberton's original flavouring for the most iconic soft drink in history:
We present, 'Merchandise 7X'
Note: This product contains cinnamon bark essential oil (<1%) which has skin-sensitizing properties and may cause irritation in sensitive individuals. We recommend that wetshavers who have had reactions to cinnamon or other spice oils skip this product. Thanks
Shave Soap: Handmade using the highest quality organic ingredients, including tallow - which we render in-house from local, pasture-raised suet. Our shave soaps are easy to lather using all types of shaving brushes. Plenty of water is required when lathering to achieve optimal cushion and slickness - apply the lather to a wet face for best results.
Aftershave: Water-based splashes that soothe and invigorate the skin from irritation, dryness and razor burn. They are full of nutrient rich organic ingredients that will leave your skin feeling soft, and can be used as a daily moisturizer. Highly concentrated - apply to a wet face for best results.
Shave Soap (Version 3): Stearic Acid, Water, Organic Argan Oil, Organic Glycerin, Essential Oils, Organic Castor Oil, Organic Safflower Oil, Potassium Hydroxide, Tallow (Pasture-Raised), Organic Coconut Oil, Bentonite Clay, Sodium Hydroxide, Vitamin E, Silk | 113 g / 4 oz
Aftershave: Organic Witch Hazel + Organic Aloe Vera + Water + Essential Oils + Organic Glycerin + Organic Quillaja Extract + Organic Rose Hydrosol + Organic Calendula Hydrosol + Alcohol + Organic Willow Bark Extract + Organic Cucumber Extract + Organic Licorice Root Extract + Organic Rosemary Extract + Radish Root Ferment Filtrate + Lactobacillus + Coconut Fruit Extract | 100 ml / 3.4 fl oz
Our aftershaves are water-based and can be shipped worldwide.
Handmade in Winnipeg, Canada