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Merchandise 7X Shave Soap (Limited Edition)

*All orders have shipped. Merchandise 7X may return in November*

In 1886, Atlanta Pharmacist John Pemberton, a veteran who emerged from the Civil War with a morphine addiction, created a tonic designed to help cure his ailment. He began selling it in Georgia pharmacies, and the beverage would eventually become the world's best-selling soft drink - the formula remaining a closely guarded secret for 125 years.

In 2011, producers of the radio program This American Life discovered an article on the history of the soft drink in an old copy of the Atlanta Journal-Constitution, Pemberton’s hometown newspaper. Published in 1979, the article received little attention at the time, but the producers noticed that the photo used to illustrate the story was a hand-written copy of the original recipe, jotted down by a close friend of Pemberton's in a leather-bound recipe book.

The photographed notebook page showed the ingredients and proportions for a secret ingredient, known as 'Merchandise 7X' - a combination of essential oils designed to give the soft drink it's unique taste.

  •    Orange oil 20 drops
  •    Lemon oil 30 drops
  •    Nutmeg oil 10 drops
  •    Coriander 5 drops
  •    Neroli 10 drops
  •    Cinnamon 10 drops

Whether or not Pemberton's original formula has been changed is unknown, however a 2015 study identified 58 aroma compounds in common colas, confirming compounds corresponding to cinnamon, vanilla, nutmeg, orange and lemon essential oils.

Blended with vanilla extract (another ingredient in the recipe), this is John Pemberton's original flavouring for the most iconic soft drink in history:

We present, 'Merchandise 7X'

Note: This product contains cinnamon bark essential oil (<1%) which has skin-sensitizing properties and may cause irritation in sensitive individuals. We recommend that wetshavers who have had reactions to cinnamon or other spice oils skip this product. Thanks

Tallow + Steel shave soaps are handmade using the highest quality organic ingredients, including tallow - which we render in-house from local, pasture-raised suet. Our shave soaps are easy to lather using all types of shaving brushes. Plenty of water is required when lathering to achieve optimal cushion and slickness - apply the lather to a wet face for best results.

Version 3: Stearic Acid, Water, Organic Argan Oil, Organic Glycerin, Essential Oils, Organic Castor Oil, Organic Safflower Oil, Potassium Hydroxide, Tallow (Pasture-Raised), Organic Coconut Oil, Bentonite Clay, Sodium Hydroxide, Vitamin E, Silk | 113 g / 4 oz

Handmade in Winnipeg, Canada

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